Types of Information Collected
In order to better provide You with Our Services, We collect two types of information about Our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from You is to provide You with a smooth, efficient, and customized experience while using Our Site.
Personally Identifiable Information:
This refers to information that lets Us know the specifics of who You are. When You engage in certain activities on this Site, such as registering for an account, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, or sending Us feedback, We may ask You to provide certain information about You by filling out and submitting an online form. It is completely optional for You to engage in these activities. If You elect to engage in these activities, however, We may ask that You provide Us personal information, such as Your first and last name, mailing address (including zip code), email address, employer, job title and department, birth date, age, gender, telephone and facsimile numbers, short message service (SMS) or text message address or other wireless device address, and other personal identifying information. Depending upon the activity, some of the information We ask You to provide is identified as mandatory and some as voluntary. If You do not provide the mandatory data with respect to a particular activity, You will not be able to engage in that activity.
Non-Personally Identifiable Information:
This refers to information that does not by itself identify a specific individual. We gather certain information about You based upon where You visit on Our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the website’s Uniform Resource Locator (“URL”) that You just came from, which URL You next go to, what browser You are using, the type of operating system You have, the domain name of Your Internet service provider, and Your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to Your computer whenever You are surfing the web, allowing web servers to locate and identify Your computer. Computers require IP addresses in order for users to communicate on the Internet.
Collection Methods and Use of Information
We do not collect any Personally Identifiable Information about You unless You voluntarily provide it to Us. You provide certain Personally Identifiable Information to Us when You: (a) register for Our Services and register Your email address with Us or (b) send email messages, submit forms, submit comments or rankings, or transmit other information by telephone or letter. We may also collect information from You at other points on Our Site that state that such information is being collected.
In addition, We may also collect, or Our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use Your IP address to diagnose problems with Our servers, software, to administer Our Site and to gather demographic information. Our third party ad servers will also provide Us with summary, but not individual, reports that will tell Us how many ads were presented and clicked upon at out Site. We also may use this information in the aggregate to analyze usage of the Site, Services, promotions and online media, as well as to offer You targeted products and services. We also reserve the right to use aggregate or group data about Our visitors for any other lawful purposes. Aggregate or group data is data that describes the demographics, usage and/or characteristics of Our visitors as a group. By visiting, and/or supplying Your personal information via the Site and other online media, You agree to allow Us to provide such aggregate data to any third parties at Our discretion, as lawfully permitted.
Release of Information and Opt-Out
We reserve the right to share the postal addresses, phone numbers or email addresses of users with third parties, including advertisers. To prevent Us from sharing this information in the future, please email Us at: [email protected]. We will not share users’ credit card numbers. Occasionally, we send e-mail messages to users to inform them of features and services available on our Sites.
Occasionally We may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use Our Services for illegal activities. We reserve the right to report to law enforcement agencies any activities that We in good faith believe to be unlawful.
We may also provide Non-Personally Identifiable Information about Our customers’ sales, traffic patterns, and related Site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.
Updating and Correcting Information
In the event that You provide Us with Personally Identifiable Information, We believe You should have the ability to access and edit it. If You provide Us with Personally Identifiable Information, You may also access and correct Your personal information and privacy preferences by emailing us at [email protected].
We encourage You to promptly update Your Personally Identifiable Information if it changes. If You provide Us with Personally Identifiable Information, You may ask to have the information deleted or removed; however, because We keep track of past transactions, You cannot delete information associated with past transactions on this Site. In addition, it may be impossible to completely delete Your information without some residual information because of backups.
User Choices on Collection and Use of Information
You also have choices with respect to cookies, as described below. By modifying Your browser preferences, You have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If You choose to reject all cookies some parts of Our Site may not work properly in Your case.
Security of Information
At Our Site You can be assured that Your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with Our user is of utmost concern to Us. Your Personally Identifiable Information is protected in several ways. Your Personally Identifiable Information resides on a secure server that only selected HK personnel and contractors have access to via password. We encrypt Your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to Us. Personal information that You provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while We strive to protect Your Personally Identifiable Information, You acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond Our control; (b) the security, integrity and privacy of any and all information and data exchanged between You and Us through this Site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.
When You use Our Site We will store cookies on Your computer in order to facilitate and customize Your use of Our Site. A cookie is a small data text file, which a Web Site stores on Your computer’s hard drive (if Your Web browser permits) that can later be retrieved to identify You to Us. Our cookies store randomly assigned user identification numbers, the country where You are located, and Your first name to welcome You back to Our Site. The cookies make Your use of the Site easier, make the Site run more smoothly and help Us to maintain a secure Site. You are always free to decline Our cookies if Your browser permits, but some parts of Our Site may not work properly in that case.
Cookies are not designed to get data from Your hard drive, Your email account or any other personal data about You. No personal information is placed into these Cookies. Cookies are used to store information about a visitor’s preferences and history in order to better serve the visitor and/or present the visitor with customized ads, content and/or services.
We may use an outside ad serving company to display banner advertisements on Our Site. As part of their service, they will place a separate cookie on Your computer. We will not provide any third-party ad server with any of Your Personally Identifiable Information or information about Your purchases. We and Our third party ad server will collect and use Non-Personally Identifiable Information about You, such as Your IP address, browser type, the server Your computer is logged onto, the area code and zip code associated with Your server and whether You responded to a particular ad. Other advertisers may also place banner ads on Our Site in the same manner as above, but We will not disclose any Personally Identifiable Information to them. For more information about cookies, visit http://www.allaboutcookies.org/cookies/.
Privacy Policies of Third Party Sites
Miscellaneous Privacy Issues
You must be at least 13 years old to have Our permission to use this Site. Our policy is that We do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 13 years of age.
Please direct all questions in connection with this Policy via e-mail to [email protected].