Technology in the 21st century keeps on advancing and so do company’s marketing efforts. Gone are the days of putting an advert in the newspaper or on the radio station. Social media is the place for a business to be if they want to grow and thrive. The best part about using social media for your business’ marketing is that the accounts are free to set up and it is where your potential customers are. We challenge you to find someone that doesn’t have an account on Facebook, Twitter or Instagram.
Even though most people know that social media works for boosting business and sales, there are still companies that aren’t online. If you’re late to the party and need convincing to get your business online, here are the ways in which social media can help your business to thrive.
It Spreads the Word
In the age of mobile phones, customers are no longer going to the business, the business has to go to the customer. With this mindset, it makes sense to be on social media as that is where your customers are. Having an account on Twitter or Facebook allows you to shout about how amazing your business is in the hopes that you draw in your target audience. Just like the traditional word-of-mouth, social media will lead to new sales and customers who will talk about your business or product.
Build Relationships with Your Customers
One of the main reasons that people use social media is to build relationships with others, but businesses can use it for the same thing. It is important to connect with customers on social media to earn their loyalty. You can comment on your customer’s posts, thanking them for using your business and hopefully encouraging them to buy from you again in the future. When customers feel connected to a brand, they are more likely to stay with them for longer, which involves becoming members or signing up for any newsletters.
It Is Cost-Effective
One of the best parts about social media is that it is free to set up an account and is cost-effective with regards to marketing. If you don’t want to, you don’t have to pay for advertising. In fact, you could set up tweets to go out multiple times a day, which will be seen thanks to the algorithm. However, paid advertising makes it more likely that potential customers will see your content compared to just posting it organically. It is a cheap way to promote your business and it has been proven to work.
Improves Customer Service
We live in a world where people want replies from businesses almost instantly and social media allows you to do that. When someone tags you in a comment or messages you directly, you will be able to see the notifications and respond accordingly. Give your customers what they want and they will soon see that you are better than your competitors. No business wants to be known for their bad customer service and trust us when we say that if customers don’t get what they want, they will make sure the world hears about it.
Everyone Is on Social Media
You will be hard pressed to find someone that isn’t on a social media platform of one kind and most people are on at least two. Once you’ve decided what the demographic of your customers is, you’ll know what social media site they’re on. If you want an idea of how many people are on social media, Facebook has a staggering 1.47 billion users that visit the site every day. Over the years social media has grown in popularity and it is only getting bigger, so make sure you’re on social media now before your competitors are.
Build Your Brand
Something that is great for businesses on social media is that they can share a lot about themselves with potential customers. People want to buy from brands that are relatable and who have their best interests at heart. They want to know the latest deals or upcoming events that are taking place, and this helps to build your brand. Show people the best parts of your business and they will become regular customers. Another plus side to posting on social media and interacting with people is that your visibility is increased in search engines. So, when people search for something that is related to your business, you will be the first search result, even if that result is a link to your social media page.
Social media can make a massive difference to your business and once you realize the benefits, you’ll wish you had done it sooner.